Deliver Your Pitch

In the game of small business, you only get one shot at a first impression. With investors, it’s a well-rehearsed elevator pitch. With consumers, it’s your product and the package it comes in. Luckily, UPS has the tools to help SMBs deliver in every way. Three Texas SMBs will pitch their business story to our panel of judges using only a UPS box and the contents they fit inside it. The winner receives a $30,000 grant to help them be unstoppable.

bigger and better 2.0

After an incredibly successful first campaign, it was time to saddle up and do it all over again. We focused conceptually on short-form and social-first thinking—how to best showcase on IG, TikTok, X, and a Reddit media buy. We shot for multiple outputs and prioritized vertical ratio for optimal social engagement.

As Associate Creative Director, I conceptualized and developed the project's core idea. Working with the team through production, I led social content, designed packaging kits and set designs, and oversaw the website's UX development.