Atlanta Open: Your Unstoppable Self

UPS is supporting the next generation of dreamers who aren't waiting to make their mark, from championships to small business wins. Even when their paths to success are lined with doubters, this generation is turning those doubts into the fuel that powers them up to be unstoppable. Now she's teamed up with UPS and unstoppable small businesses to lead the charge of proving the doubters wrong. 

What do the Atlanta Open, UPS, Coco Gauff, and small businesses have in common? Every victory is won by overcoming doubters and envisioning yourself as a winner, even before you make it.

As Associate Creative Director, I led the creative team in developing and presenting experience concepts for the UPS client. I also served as the experiential set designer, overseeing visual design and collaborating with production teams for successful event execution.

The Concept

Your Unstoppable Self is proud to champion small businesses as they tackle the doubters, face obstacles, and emerge victorious as the most unstoppable. So we’re using Coco’s new campaign to help people visualize themselves the way UPS sees them: unstoppable champions.

UPS has teamed up with a local Atlanta artist to pioneer an innovative experience where fans are transformed into animated portraits in real time, revealing their most unstoppable selves. Our vibrant installation boasts a dynamic backdrop, celebrating Coco Gauff alongside larger-than-life anime renditions of select unstoppable small businesses. This immersive space also serves as a captivating photo opportunity. In the footprint, fans receive a personalized anime illustration digitally, perfect for sharing on social media, and take home a printed masterpiece of your animated persona.

Additionally, our exhibit features a dedicated SMB feature wall, spotlighting the unstoppable small businesses showcased in the Coco vs Doubter campaign. Each business is accompanied by a compelling blurb, offering insights into their journey, accompanied by a QR code that seamlessly connects visitors to their online shops.