Coca-Cola Company

Multicultural Photoshoot

The Coca-Cola Company embarked on an ambitious initiative to cultivate a rich tapestry of assets spanning Collegiate  Breaks, carefully curated to resonate deeply with Hispanic and Black consumers. Harnessing the iconic power of Coca-Cola TM, Sprite, and Fanta, each frame captures not just a product, but a profound ethos: the essence of Real Magic. Through vivid photography, we immortalized authentic connections — moments of spontaneous togetherness that spark awe and delight. Designed to inspire the discerning Gen-Z palate, our imagery evokes a raw, unfiltered narrative of life's most unique junctures, that highlight Coca-Cola as the key ingredient that turns everyday moments into Real Magic.

As Associate Creative Director, I spearheaded Coca-Cola's multicultural onsite photoshoot, overseeing casting, styling, set design, location selection, and retouching, while working closely with the team to bring the vision to life. Here’s a taste of what we captured at the Multicultural Photoshoot.