Coca-Cola x AFWF

All Roads Lead to Atlanta

The Atlanta Food + Wine Festival's annual four-day weekend celebration has evolved into a prestigious pilgrimage for foodies worldwide. Atlanta becomes the epicenter as over 200 acclaimed chefs, sommeliers, mixologists, and culinary insiders descend upon the city for a feast-filled extravaganza. The festival proudly showcases the quintessence of our region’s culinary prowess, drawing enthusiasts far and wide.

Enter Coke Zero Sugar, eager to craft an immersive consumer experience that shines brightly at the Atlanta Food and Wine Grand Tasting events.

As Associate Creative Director, I conceptualized and developed the key visuals, applying them across signage, photo opportunities, menus, swag, and structural elements. I also led the development of the ancillary event activities.

In a world where Yelp reviews and TikTok clips attempt to capture a city's essence, true connoisseurs understand that the heartbeat of a city pulses through its streets. EVERY STREET A STORY. EVERY STORY COCA-COLA. Join Coke Zero Sugar on a journey through Atlanta's most iconic thoroughfares, where each corner unveils the city's enchanting narrative. Engage in lively games, groove to soulful tunes, and savor delightful concoctions that embody the spirit of Atlanta — a city where every sip of Coke Zero Sugar adds a spark of magic to the culinary adventure.